Editorial Illustration: CA Lottery

CA_Lottery_LASentinelI had the pleasure of working on a super-fun project for the CA Lottery. I created illustrations for the lottery that depicted Los Angeles, Sacramento and San Francisco/Oakland landmarks. I was approached as they were interested in working with a California artist to create illustrations that celebrate these cities and showcase major landmarks and those that have significance in the African American communities. The campaign just launched in the last couple of weeks and I couldn't wait to share it. The illustrations were placed in local papers in LA districts and animated, digital banners were placed on sites such as Bet.com and Hip Hop Wired. CA_Lottery_Banners

Digital BannersBanner_Lottery

[video width="1280" height="720" mp4="http://jeanetta.flywheelsites.com/wp-content/uploads/2017/01/Square_movie.mp4"][/video]

[video width="1280" height="720" mp4="http://jeanetta.flywheelsites.com/wp-content/uploads/2017/01/Banner_movie.mp4"][/video]

CA_Lottery_PapersSan Francisco/Oakland Illustration CA_Lottery_SFoakSacramento IllustrationCA_Lottery_Sac Los Angeles Illustration CA_Lottery__LA

Agency: Muse Advertising